Facebook: Targeted ads

Earlier today, T advised me to update my Facebook privacy settings to opt out of new targeted ads. He then asked me if I’d seen the keywords that Facebook uses to select ads especially for me. My “ad preferences” include but are not limited to:

  • Rings of Saturn
  • Ice cream parlor
  • U.S. Politics (Very Liberal)
  • Lin-Manuel Miranda
  • Elizabeth Warren
  • Lori Greiner
  • Robert Herjavec
  • Kevin O’Leary
  • George R.R. Martin
  • Rafael Nadal
  • Nicholas Kristof
  • Junot Díaz
  • Spandex
  • Prenuptial agreement

Sounds about right.


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